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September 23, 2004

How our news model catches the trend

The Detroit  News has a good overview of changes in how Americans consume their news.

The usual high points:

“Just because journalists prefer to present information first and let opinion come after that, for some people argument is the way they get engaged in public life and political issues of the day, and argument is the way they get interested in seeking more information. They go with arguments that make sense to them.”

Tobe Berkovitz, associate dean of communications at Boston University, said some consumers are much more likely to purposely tune into news with a viewpoint...

Though the young are more computer savvy, older adults are now quite active on Internet logs and get some of their news off the Web, Berkovitz said.

That makes it that much harder to reach a mass audience now with traditional media or to target specific groups, he said.

And a nice chart, too. Even I'm surprised at how quickly the Internet is catching newspapers.

Dive! Dive!

 

  

  

   

  

   

   

   

     

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