More bad news for incumbent newspapers

Courtesy MediaDailyNews: Demand for almost all media other than online is declining, with newspapers seeing the worst of it.

I'm noticing a real swing of conventional wisdom leaning back towards online marketing for the first time since the overhyped bubble burst a couple years ago. I had an interesting conversation the other day with one of the principals of Dallas largest independent ad agency, in which I asked them how they (being very TV heavy) were responding to commercial-skipping Tivo customers. It was a long conversation, but the simple answer was: "online."