Revolution, or conventional wisdom?

Don't know how I missed this one.

J. Stewart Bryan III, chairman and chief executive of Media General Inc. in Richmond, Va., agreed, and told his fellow publishers, "our future has to be trying to broaden the distribution of the local information that we put out to people, and by broadening it, I mean multimedia."

"We have to be providers of news and information to people in any form that they want it, whether it's wireless, internet, print or broadcast," Bryan said.

Walter E. Hussman, president of WEHCO Media Inc. in Little Rock, Ark., also cautioned that newspapers need to provide different kinds of stories to go along with the e-mail, pager and Internet versions. "The next day's coverage needs to be a lot longer on context than just reporting the event," he said.

Interestingly, none of the megacorps are quoted on this stuff. When I worked in city magazines, my experience was that the people in smaller markets catch on to these things first. That's all the more reason for us to start in the bigger markets.