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October 23, 2004

Which Benefactor?

Mark Cuban has a good post for entrepreneurs like us, a list of "don't do's" when looking for financing.

A lot of folks we've talked to about our concept have suggested Cuban as a go-to money guy, but he's not currently on our shortlist, for a variety of reasons:

One is that we're not currently soliciting financing. Our lawyer will be happy I said that.

That aside (and Cuban's derision of attention-getting tactics validates this), the primary reason is that we don't know him or anyone who immediately has his ear. We do, however, know or have first-degree separation from a lot of other people in our collective rolodexi. So, if we were raising money, those people would be more likely to listen and therefore would be a more efficient use of our attention.

For now.

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