Analagous models

One of the things we want to do is to empower small, local retailers with the same type of business intelligence that Wal-Mart is using to roll over them. We also think that a hyper-local vehicle with pay-for-performance advertising will also bring little guys into the conversation in a way previously impossible in large consumer markets.

So, it's nice to see somebody else doing something similar: Big Idea marketing from Hugh MacLeod for a Saville Row tailor.