The Long Tail wags the dog

One of the most important posts we've had so far, in terms of providing an understanding of the viability and importance of hyper-local content and advertising, was the one on the economic theory of The Long Tail.

Via a link from Evelyn Rodriguez, comes a post by Steve Rubel, a PR Strategist- blogger, on how to use the Long Tail to get coverage for a client.

Interestingly, his whole blog, Micro Persuasion, is "on how blogs and participatory journalism are impacting the practice of public relations."

Folks, when the PR people have jumped on board, it's a real deal. Take note.