Are they really that afraid?

The Dallas Morning News has a front-page (front page? Front Page? Front-frickin'-page!) story about a media industry in trouble. A medium that is suffering from flagging readership and declining ad revenues. A group casting about for answers in the wake of waning interest in their product.

Who, you may ask, is facing such desperate times?

Bloggers.

I can't wait until they run the story about what a joke we are. That's when we'll know we've arrived.

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UPDATE: The Media Drop further fisks the article: This is the kind of article that peeves me so much and keeps me following the media as a whole. If you weren't familiar with blogging at all, you could look at this and say "See Martha, I knew there wasn't any money on those blogs - they're just another fad. Tell Tommy to stop wasting time on his LiveJournal already."