Betting on relevance

Tim Oren weighs in on the money-in-new-media debate, which is centering around blogs. That's only a small part of what we're about, but some of his analysis is applicable to us:

So I'll take my stand on the precision side, which makes me lean towards the same sort of things as Fred: content discovery, advertising targeting, data exhaust analysis, and so on. The scale of the problem, and the multiplicity of needs and approaches guarantee an interesting landscape, in both business model and defensible technology. It's way too early for certainty on industry structure, value chain, revenue extraction and lots of other essentials to understanding how the game plays out. I have a couple of touchstone phrases that I will share:

* Enhance the value of the tail

* Every ad a wanted ad

A precison creating play that pushes in both of those directions is probably not wrong. As for the rest - have a smart team, get close to the market fast, listen to the music and dance like mad.

I'm biased as hell, but I think that sounds a lot like us, particularly his bullet points. Not to beat a dead horse, but I don't know how you can achieve those goals without being comprehensive, which is pure Citizen Media's greatest weakness.