Conversation on the radio?Revolutionary!

One inspiration I've failed to mention until now is the best damn commercial* radio station in DFW, if not the Republic of Texas and the US of A, KHYI: The Range.

I'd forgotten how instrumental they were in my formative thinking, because my Ipod has kept me off the airwaves for a while. But, a mishap with the chariot has me in a rental car sans adapter, and I've been listening again.

KHYI plays an eclectic mix of country-americana, but that's not the point. There are other stations out there (like KGSR) that play an uber-eclectic mix more closely hewn to my tastes, but the music isn't the point in this case:

The DJs on the Range epitomize our mantra of "media is a conversation, not a monologue." They're real guys and nothing they say sounds canned or pre-prepared. They're just having a chat with a bunch of folks who like music. There's no describing the technique-- it's just naturally natural. It's there all the time, but is really obvious at shift changes when the DJs overlap.

They're online-- give 'em a listen. Whatever kind of music you like, I guarantee you'll be caught in their spell.

That's the kind of voice I hope we have.

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* - Yes, I know there are college and and public radio stations that have this kind of voice, but I find it remarkable when a commercial station pulls it off. Plus, I'd rather hear regular commercials daily (which also have that natural voice on The Range), than a week of pledge drive every three months.

Comments

[Jeff Harrell]

Is it fair to say, though, that "we have an ass-ugly Web site" is not a core Pegasus value?

(I mean no disrespect. I'm sure these guys know they have an ass-ugly Web site, and they're okay with it. If they weren't, they would HIRE ME to do something about it. Ahem.)

[Publisher]

It was until you showed up :)

[Scott Chaffin]

Oh, mercy...we're worlds apart on this one. I love KHYI for the music, but the "personalities" are like a belt sander on my nerbs. OK, there are two "personalities" like that, and I will never in a million years understand their appeal. If I were king, they'd be up against the wall so fast...

[Bruce]

I *love* the range....but I'd bet my bottom dollar....which is alarmingly close, unfortunately...that Harrell has NEVER listened to the range.