Rapid-fire bullets

Miscellenea almost lost in the flood of activity the past few days:

• Consolidation doomsaying
• Ed Wasserman: But we don't really get it, not the big picture. In fact, the entire media landscape is undergoing basic, fundamental, change. A decade from now, much of what we take for granted will be morphed beyond recognition. What's vanishing is technical scarcity, and media franchises built on scarcity -- as most are -- will either remake themselves or die.
• Wired sees it.
• Evelyn Rodriguez: The Industrial Age was About Control, the Creative Age is About...
• Russell Buckley: Time has come for location-based marketing. We're ready.
• A Chilean paper has instituted a "pay per click" model for paying reporters, like the one in the original draft in our plan. My reporter friends had talked me out of it, but I'm starting to re-rethink.
• Goldman Sachs doesn't like the MSM's prospects for 2005.