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January 05, 2005

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ken rickard

A random thought by a not-too-random lurker:

One of the odd things about Craig's List, when you think about it, is that it's a hyper-local site that depends on a local's intimate knowledge of the given community.

They give absolutely no signposts or guidance to navigating the physical community that they represent. Want to drive yourself crazy? Imagine you're moving to SF and want an apartment, and then use only CL to find one -- without resorting to any reference books, maps, et. al.

The more I think about CL, the more I think that dedicated CL users are the sort who get a little thrill by outfoxing others, by being too-cool-for-school, or who enjoy otherwise gaming the system. How else to explain the loyalty of a group of people willing to wade through long compilations of unfiltered muck (hey, they barely even try to field data for searching) in order to find something of value.

CL reminds me of my great complaint about newspaper classifieds online: where are the damn maps?

I would hope that Peg News and other community sites are a little more friendly to the newbie (in both virtual and meatspace).

Peg

Ken:

You practically wrote my planned post for me. These are exactly the reasons that I think Craig has limited opportunity outside California and NY. I can't imagine many Dallasites making their way through that system.

ken rickard

I'm not sure his opportunities are limited by geography, though, just be audience type.

If, say, 10% of your potential audience enjoys the type of experience that you provide, then you have a limited available market. Fortunately for CL, they can cast a very wide net very cheaply, so they can get a mass of users that will support them, even evangelize them.

Don't overlook the fact that CL users are very, very loyal.

The trick for you is to expand the potential audience while instilling the same cadre-like loyalty.

eBay may help CL change their consumer culture, btw, and make them more successful.

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