The bidness of BloJoCred

Jay Rosen discusses the high points of the conference. This one stuck out for me big time:

Rick Kaplan teaching us why blogging has economic value to MSNBC that it might not have if you don't run an operation like MSNBC.  He likened the situation to Ted Turner owning the Atlanta Braves. They were not worth as much to most owners because it was hard to make money running a baseball franchise. "They would have to go to the seventh game of the World Series, not the sixth, to turm a profit every year," he said.

But since Turner owned a cable network and selling air time is a business that does make money, the Braves were profitable for him to own. They fed good content through the pipes. Blogging, he suggested, would be profitable in this way, even if you can't "make money at it." Exactly how the analogy applies he did not say.

I think we're how it applies. Or at least we can be, on a lot of local levels.

Now playing:  Jack Ingram - One Thing

Comments

[Jeff Harrell]

Easily your worst headline ever.

I say this with love.

[Peg]

That's a pretty low bar.

[Bruce]

No, I think he's had some worse ones.