Branding, ca. 2005

Courtesy Creating Passionate Users:

UPDATE:

• In one of our propaganda pieces (not written by your humble narrator), there's a nice piece of language: just barely distinguishable from magic. Yeah.
• A great example of that, and the heirarchy above: Google Maps. Mapquest has been there for ages, as has Yahoo! Maps. Yahoo! fills the bottom three rungs nicely. Mapquest fills the bottom two; the bottom three on a good day. I deleted both from my link bar after one search on Google. Sure, the incumbents had a headstart -- there was a time when I would have called Mapquest "totally f'in amazing."  But then there was a time when our family's new VCR was exciting.