"CNN reporting on why blogs are more interesting than CNN"

Lots of people are talking about this week's Daily Show schtick on blogs and big media.

My favorite line was the bit about the Washington Post's new motto: "You heard it here -- twelfth."

I've said this to death, but it's an important notion to help us keep our focus: The digital native media -- whether that be blogs, podcasts, mobile or flash mobs -- has fundamentally changed the rules of engagement. And the mainstream doesn't like it.

This new guard can't fully replace the mainstream though -- the blogosphere, for instance, is great at fact-checking and jumping on the intriguing or controversial story. But, without people whose daily bread depends on getting the story filed, too much will get missed.

That's a big part of our opportunity. We don't have an existing newsroom structure or businesss model to overcome. We're starting with a model in which we don't produce it if anyone else can or will. Unique or aggregated. We can have it both ways.

The other day, someone put it this way: "You have amateur journalists and you have professional journalists. You have a system that puts checks on both. The only difference is whether or not they collect a paycheck."

We think that fully engaging the resources of both worlds will change the news business.