Hail of bullets

• Lots of smart people are talking about concepts that relate to our ad model. Whether you call it pay-for-performance or "sell side," pay attention -- it's where customers are leading us.
     
• Inadvertently supporting another of our dearly held beliefs, Fred Wilson points out a study showing that the top-performing modes of online advertising are all behavior based. Tasty.
     
• Can't believe how long it's been since I last quoted Jeff Jarvis:
  [E]etch this in brass and hang it on the newsroom -- and J-school -- wall: "Welcome to the new world of journalism, where every witness to news can report the news, thanks to the internet; where every citizen can question the powerful, thanks to the internet; where every speaker can be a pundit, thanks to the internet. Journalism is no longer the closed society of the gatekeepers. Journalism can no longer just lecture; now it must listen. News is freed from the limitations of paper and schedules and reporters' pens. Journalists should welcome the help, for journalists should believe that more information yields a more informed society and that is our goal."
     
• Creating Passionate Users is my new favorite blog. See today's discussion on how to make your user a hero (in the classic sense).
     
• Tim Porter continues his discussion of The Vanishing Newspaper (most recent nine posts). I'll analyze in more depth when I have time to read them all.
     
• Worried about all these seemingly-dead late 90's concepts come back to life? Take a breath, read about Gartner's Hype Cycle and relax.