The first rule of Fight Club...
For anyone who doesn't get how the MSM and other "mature industries" have gotten themselves in trouble, Dave Wheeler presents the Life Cycle of Rules.
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For anyone who doesn't get how the MSM and other "mature industries" have gotten themselves in trouble, Dave Wheeler presents the Life Cycle of Rules.
Posting the past week has been embarassingly light, a problem compounded by a TypePad glitch over the weekend. Busy, but interesting times. Here's what we've been reading over the past week:
But the UK is different in that it has long had a national newspaper market. Thus there was no news scarcity and newspapers differentiated themselves by taking sides.
Today in the US the newspaper is fading, as is its influence on
American journalism: news and information is becoming a commodity. What
will rise as a differentiating competitive advantage? I'd argue that
it's not so much pure opinion and political partisanship (although
that's been the case on radio) as it is sensibility and worldview.
You read all the magazines, you watch all the TV shows, it doesn't matter how utterly bad they are. Your life becomes an orgy of mainstream popular culture. You begin feasting on it like a hungry animal. It doesn't matter that the client's business is going down the pan, what matters, dammit, is that Brad and Jennifer are still remaining the best of friends and in regular contact.
Of course, the minute you step off this treadmill, the minute you start thinking about real people with real needs, wants and problems, you're dead. No more corner offices and 1965 Jaguar E-Types for you, Nosirree.
But like they say, who the hell cares.
Via Hugh, another must-read for the blogroll, Creating Passionate Users. The first post I read advises: Upgrade your users, not just your product.
That should be enough to chew on for awhile. More TK...
Was writing and inadvertently lost one of those long bullet posts you all love so well. I'm not going to invest a half-hour in reconstructing it right this minute, so in the meantime, here's a discussion topic. Journos who get tons of press releases aren't eligible:
Have you ever gotten a spam that was local in nature? If so, what percent of your spam is local?
Now playing: The Ozark Mountain Daredevils - Look Away
Not that we're about blogging, per se, but we are blog-inspired:
Hugh Macleod points out some impressive stats in service of the point that everybody needs to build their microbrand:
According to to its CEO, David Sifry, Technorati is now tracking 40,000 new blogs a day, up from 15K only a year ago. Source: Jeff Jarvis.
OK, that's the population of New York, every 6 months.
That's why we need to remember that our most important edition is the one distributed by The Medium Not Yet Invented. Two years ago, who new what a blog was? A year ago, who'd heard of an RSS feed? Six months ago, who new about podcasting?
Create content and then distribute it any which way you can.
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ABC screwed the pooch