Bespoken out

We've said before that we believe that the new transparency and interaction of a Journalism 2.0 world could eliminate both the need for advertorial and the ability to have ad-driven conflicts of interest in one's news coverage.

Hugh MacLeod offers a little fable that partialy illustrates those very points.

Comments

[Kimberly]

As I understand it, one company that reported traffic in Houston used to do almost all its business in trades. Reporters weren't paid in MONEY, for heaven's sakes, they were paid in free apartment rent and free groceries and free... whatever advertisers they had. That's a way to keep company business off the books.

(okay, the comment is tangential.)

[Kimberly]

As I understand it, one company that reported traffic in Houston used to do almost all its business in trades. Reporters weren't paid in MONEY, for heaven's sakes, they were paid in free apartment rent and free groceries and free... whatever advertisers they had. That's a way to keep company business off the books.

(okay, the comment is tangential.)