NAA? Naah.

The Newspaper Association of America is holding its big shindig here in Dallas this week. We won't be there for pretty much the same reasons as Vin Crosbie. We will be meeting up with some of our friends in town for the festivities, and we'll take note of the conference moblog.

Crosbie's post hints at an interesting parallel:

I don't mind an association conference that charge non-members 1.5 or 2 times higher registration rates. But 4 times the member's rate!...

If the NAA truly wants to increase it membership, it should charge non-member registration fees that aren't extortionate...

That bad marketing, particularly for a conference whose focus is on marketing and whose number of membership is no longer at its peak.

Not a surprising strategy -- sounds like it came right from a meeting of major market daily circulation executives.

Anyway, if there's anyone in town for the conference that wants to talk hyperlocal "wedia" we'll be holding audience at several bars around town o'er the weekend. Drop us a line.