Who's our reader?

That's one of the inevitable first questions when we're talking up our business plan. When the question rolls out, you can tell that the expected answer involves the twenty-something digital natives.

But it's also older readers in the mold of Ken Ferree, the new President of the Corporation for Public Broadcasting:

The problem for me is that I do the Internet news stuff all day long, so by the time I get to the Lehrer thing . . . it's slow. I don't always want to sit down and read Shakespeare, and Lehrer is akin to Shakespeare. Sometimes I really just want a People magazine, and often that is in the evening, after a hard day.

Comments

[Sam Ernesto]

You know, I can't figure out if Ferree's comment is a compliment or a shot at Jim Lehrer.

If you're Lehrer you gotta weigh the following:

1) You're slow, and your CEO thinks your show stinks, but
2) He just called you "akin to Shakespeare [that's good right?],
3) However, he'd rather read "People" than "Much Ado About
Nothing" [but then, what's the real difference between those].

I don't know - Maybe a draw for Jim Lehrer, at least he got mentioned, while Charlie Rose did not.

My best to Kincaid's Hambugers in Fort Worth,

I shall return

Sam Ernesto

[Mike Orren]

Always glad to get a note from a conoisseur of fine burgers.

Not sure how to take these comments either, but I'm in a bit of a "when you're looking for a hammer, everything looks like a hammer" mindset these days. I realized when I posted this that most folks reaction to the interview piece would be negative.

I have a feeling that this is yet another case where it would be nice to have a link to full transcript, or even audio of the interview.