More precision

This week's DFWIMA meeting featured Anne Murray, Senior Director, Interactive Marketing for Southwest Airlines talking about, among other things, their new Ding! fare alert software.

In advance of the meeting, I installed the software, and my only complaint was that I got all the specials, not just the ones for Love Field.

Anne told the group that a forthcoming upgrade would allow users to get just the alerts for their home airport.

More evidence that precision (and therefore customization) is a requirement for any company that really wants to serve its customers.

Comments

[Nancy]

I love it when she sings, "Just Another Woman in Love." It's so romantic.

PS Thanks for the tip.