This week's DFWIMA meeting featured Anne Murray, Senior Director, Interactive Marketing for Southwest Airlines talking about, among other things, their new Ding! fare alert software.
In advance of the meeting, I installed the software, and my only complaint was that I got all the specials, not just the ones for Love Field.
Anne told the group that a forthcoming upgrade would allow users to get just the alerts for their home airport.
More evidence that precision (and therefore customization) is a requirement for any company that really wants to serve its customers.
I love it when she sings, "Just Another Woman in Love." It's so romantic.
PS Thanks for the tip.
Posted by: Nancy | July 18, 2005 at 06:39 PM