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April 08, 2006

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Dan

Maybe I'm missing something here, but doesn't $5 million for 3,708,000 page views (309,000 page views per month x 12 months) work out to a mighty high revenue per page?

Mike Orren

Yes, it does. That's why I'd like some more info on those revenues.

My GUESSES are either:

1. They're selling combo print-web buys and counting a disproportionate amount to the web.

2. They're selling big packages to retailers who don't understand web and aren't demanding CPM or CPC deals.

Would be interesting to see that breakdown.

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