November 27, 2005

Things to do this Saturday (part 2)

Our partners at TexasGigs are putting on a heckuva a show at The Cavern on Saturday.

TexasGigs.com along with This is Texas Music  and SpunePresents a Fa-La-La-La-La Musical Extravaganza
Where: - The Cavern
When: - Saturday, December 3rd - 8 PM
Who: - The Gene Pool (Austin) / Black Water Gospel (Austin) / Thrift Store Cowboys / Spitfire Tumbleweeds
Cover: - $6.00

We'll be in the house, and the proceedings will be podcast.

Things to do this Saturday (part 1)

Longtime readers know that one of the key stops on my road to the Damascus of wedia was learning about the Ferguson Road Initiative (FRI), which had (to date) never been covered in the local mainstream media and was/is making a huge difference in the quality of my neighborhood.

FRI is having a big celebration where a new name for this collection of neighborhoods will be unveiled:

It's the new name for the hottest area in town!  Wanna be the first kid on your block to learn what the new community name is?  Then you've simply gotta, gotta, gotta come to the December 3rd Name Our Community celebration.  It all starts at 10 am at the Dallas Central Church of the Nazarene (7979 E. R.L. Thornton Freeway). The new name will give our area the identity we need and deserve.

The Jacobs Group, who has been working with FRI and the City of Dallas on a streetscape/infrastructure plan for Ferguson Road between I-30 and Lakeland, will present the final plan at the meeting. The plan will include such things as special intersection designs, community gateways, sidewalks, and landscaping.   This will be a major factor in making our community a special place to live, work and shop. 

Members of FRI will be treated to special T-shirts and lunch from Carraba's Italian Grill in Lakewood.  If you are not a member yet, you can fill out the form below and bring it to the celebration and be eligible for lunch and the T-Shirt.  That's right, for as little as 12 bucks, you get a great lunch, a nice T-shirt, and you help FRI help your community!  What a deal!

Whether you are a member or not, you are welcome to come and learn the new name, plans for Ferguson Road, and more about what FRI is doing to make our area special.

We're a minor sponsor of the event, in recognition of FRI's role in the thinking behind our business plan.

November 25, 2005

Welcome to The Real Revolution

NOTE-- New readers should be sure to read the commentary below: There has been confusion among latecomers to our site on the following point: This blog is not our actual product. It is a guide to our open-source launch. Our news product serving the DFW area will launch in early 2006. In the meantime, join the conversation and enjoy the ride...


Meet Team Pegasus


Pegasus News is a local news company that is reinventing the model of local market content and advertising. 

Our beta test will take place in Dallas, Texas in late 2005. We will distribute content via a website, e-newsletters, RSS feeds, SMS messaging and any other medium we can think of. Except for carrier pigeons. They smell bad.

This blog is a diary of the evolution of our concepts; a buzz-builder; a beacon for like-minded media folk; and a way for us to communicate with our growing team.

To get a good idea of what this is all about, we recommend starting  with the "Best of" links on the left side of this page. We talk about our key concepts on this blog, but (for obvious reasons) you're not going to get the full business plan here. Our key differentiators are:

· Hyper-local content to the exclusion of all else.

· Rich delivery via as many mediums as possible.

· Subscription price predicated on level of engagement (higher engagement = lower price).

· Almost exclusively pay-for-performance advertising. Regardless of medium.

We encourage you to join the conversation by commenting on any post, or by emailing us.

Mike Orren
President



Pegasus News, Inc.
8140 Walnut Hill Lane, Suite 605
Dallas, Texas 75231
214.363.9304
(main number rarely checked)

The long tail and free music

As we're pulling together the new Texas Gigs/Pegasus News music site, we've been seeking file uploads/permissions to run music from local bands.

Most bands are jumping on the opportunity to have their music streamed in our radio stations and downloadable by our users. However, some have the traditional trepidation about giving away a song or three for free, fearing lost CD sales.

Today, Chris Anderson points to a Harvard Study that quantifies what anecdotal evidence has long suggested: Unless you're a top-selling superstar today (we know you'll get there eventually), you're better off to put your music out there for free.

The study even provides a nice benchmark: Unless you sold more than 3,000 copies of your last CD, protecting your music from file-swapping is likely to depress your sales.

(For newcomers to our site, here's the beginning of our Long Tail discussion -- particularly relevant for indie bands.)

November 24, 2005

The Mashington Post

While some media companies have been known to sue their customers for so much as linking to them, The Washington Post shows that they understand where the world is going: By encouraging and highlighting users who remix their content in interesting ways.

No big surprise with the likes of Adrian on board, but refreshing -- Early contributions are a tag cloud, and Jacob Kaplan-Moss' automated news quiz.

November 23, 2005

Late registration

Our friends at the Dallas Examiner have a great deal for tickets to Saturday's Kanye West show at Nokia -- we'll let GM Tuala Williams tell you in her own words:

You don’t have to go through the wire, through the fire, to the limit or to the wall. In fact there is not risk at all. The only thing you have to do to be with Kanye West this weekend is go to Albertson’s in the Westcliff Plaza, between 2 and 5 p.m. and purchase a one-year subscription to The Dallas Examiner. But you better hurry. Supplies are very limited. New subscribers will receive two tickets to see Kanye West in concert on a first come first serve basis. Call The Dallas Examiner at 214-428-3446 for more information.

Dallas is blessed with several excellent black newspapers and The Dallas Examiner is my personal favorite. This is a great deal. According to their website, a one-year subscription is $40. Once you add the Ticketbastard fees, one ticket to Kanye West costs more than that. C'mon golddigger!

November 22, 2005

Goodbye, technical difficulties!

If you were trying to submit a band profile online, and were having trouble, please give us another chance by visiting music.pegasusnews.com.

The gremlins are gone and the form is guaranteed to work. Unless, of course, it doesn't-- In which case you can always email your info to texasgigs@pegasusnews.com.

Why there will always be local local media

I'll let the ridiculousness speak for itself (but with emphasis mine):

Probably still best known as the backdrop to the world's favourite 80s soap opera, Dallas has now been named as the Most Fun US City by Verizon Information Services.

The online local search and shopping site's travel guide ranked the top 25 cities based on yellow pages listings...

...The top 25 list was compiled from more than 1,000 locations and compared the number of leisure activities listed in the phone directory.

Via Frontburner.

Back to the drawing board?

Jeff Harrell, who blogs at The Shape of Days (and also designed this blog) has some advice for the OSM Pajamas Media folk:

What a fiasco. A week after announcing their new brand identity, upstart media something-or-other PJ Media is back to being … well, PJ Media. Based on the statement issued yesterday by PJ Media founders Charles Johnson and Roger L. Simon, it's unclear whether the company intends to legally change its name from OSM Media LLC to some variation on the PJ Media monicker, or whether it's just going to add a doing-business-as to its masthead. Or, for that matter, change its mind again next week and go back to being Original Sauce Media or whatever it was supposed to be.

Guys, branding is important. In trying to get mad word-of-mouth going during their first week of operations, OSM née PJ Media spent a lot of money and got a lot of buzz. Problem is, all of that buzz is now wasted. Every single human being who's heard of PJ Media a.k.a. OSM now associates the company with an embarrassing kerfuffle over its name instead of with … um … well, I'm still not entirely clear what the company was trying to be. But whatever it was, it's not that.

Much as it pains me to say it, the best course of action for Chuck and Rog would be to cut their losses, shut the doors, drop out of the public eye, then come out swinging next month with a new venture with a different and better name and a clearer — that is to say, at least slightly clear — plan.


UPDATE: I dunno, Jeff-- the gods of new new New media seem to be in a forgiving mood.

Staying in the PJ's

When I saw Jeff Jarvis' fisking of Pajamas Media's/Open Source Media's grandly misguided statement's of purpose, my immediate reaction was that these guys were letting their boardroom patois slip over into their communications with their readers. As a carrier, it's easy to recognize the disease.

Turns out, I was right:

So how did this happen in the first place? Back at the beginning, certain, shall we say, paternalistically minded parties (i.e., the guys in suits) decided that we should act like grownups, and being as yet somewhat immature—at least as businesspeople--we did as we were told.

Which is how, one day, we ended up sitting around a conference table listening to representatives from a "branding" company. What followed is still a bit of a nightmarish blur, but it involved a PowerPoint presentation on the history of names, and such probing questions as, "If you were an animal, what animal would you be?" (Which is how we almost ended up as Jellyfish Media.)

Enough said. So, in the spirit of "open source," we thought we’d tell you the real story behind the reason for our name change. And hope that our corporate parents will be satisfied with good grades and healthy revenue.

A good lesson for all of us in the new new New media.