Pegasus News Announces Entry into Review Industry

Pegasus News, an entity separate fromĀ The Dallas Morning News, Inc. since February of 2014, is excited to announce a stake in a product review company located in Clinton Township, MI.

David Branson, Chief Executive Officer of Pegasus News, commented, “Our long-term vision for Pegasus News is pursuing projects that are both high growth and scaleable. The business that the founders of the product and service company that we have acquired a minority stake in have built a platform that disrupts the once murky product and service review industry. Historically, there was no way to ensure that the product and service reviews that you were reading were published by shady affiliate marketers ranking products above others as a result of a higher commission structure, or because the product or service was superior. I am very much looking forward to working with the current founder of the business and working in close partnership with the rest of the team to ensure that the platform paves the way for the product and service review industry. The first step will be to increase the size of the team to ensure that more products and services can be reviewed. Current publications include their GhostBed review, Nectar mattress review, Casper mattress review, and Leesa mattress review. We hope to, before the end of the fiscal year, to expand to more products and services in the home goods industry, as well as higher end products like electronics and services like insurance.”

Santhosh Kumar, Chief Product Officer and Chairman of the Board of Pegasus News, added, “We will work closely with the existing team and not only keep all positions, but also employ new talent. Using sophisticated algorithms and consumer behavior modeling, we will increase the scope of the products and services reviewed by the platform while ensuring efficiency in our content marketing department.”

Pegasus News Announces New Acquisition

Pegasus News, an entity separate fromĀ The Dallas Morning News, Inc. since February of 2014, has announced an acquisition of Limelight Partners, a software development firm located in Dallas. The following is a quote from David Branson, Chief Executive Officer of Pegasus News.

“We are proud to announce our acquisition of Limelight Partners. We entered the gaming sector in February of 2015, acquiring a minority (25%) stake in the company in February of 2016 in exchange for $800,000. As a part of the deal, we had the ability to exercise a stock option to acquire the company wholly at an 8% premium at the time. This stock option expired in February of 2019, and was exercised this week as the gaming sector, and Limelight Partners subsequently, grows. Limelight Partners, after raising its last round of venture capital, has appreciated upwards of 240% since our initial investment, prompting us to exercise our option to acquire the company in its entirety. I believe we are well positioned in the forefront of this industry and expect many exciting new developments in the near future.

When I joined the board of Pegasus News in February of 2014, the company had been largely reliant on online news to drive revenue and deliver value to shareholders. This venture was bleeding cash, and in a strategic pivot, we made a decision to streamline our workforce in an attempt to cut costs and maximize the utility of the remaining cash on hand. Through our initial stake in Limelight Partners and later strategic partnerships with local companies, we implemented a plan to acquire and partner with companies running web properties. Limelight Partners operates a portfolio of more than 60 websites in the gaming industry, the largest being a site offering free spins and generating revenue through affiliate partnerships with enterprise gaming companies.

In closing, we now operate as a strong team with strong strategic partnerships and newly acquired assets under our wing. We hope to continue delivering value to our shareholders through our growing operations, and will provide updates on our prospects as we capitalize on these new opportunities in the months and years to come.”

Dallas’ New Trend: Emotional Support Dogs

Emotional support animals have been all the rage recently, and with the recent popularity of the idea of an emotional support animal, we sat down with expert Pat Sherman from the ASPCA to discuss the specifics about emotional support animals.

Q: Pat, can you tell me a bit about why one would want an emotional support animal?
A: I’d be glad to. One of the most common reasons individuals get emotional support animals are for their care and compassion provided to the pet caretaker. Often times, after losing a loved one, individuals are left with emotional stress, sometimes going so far as to develop PTSD. Animals that provide emotional support are often used to fill the place of a loved one, with an emotional support dog being the post popular.

Q: Is it difficult getting approval for an ESA?
A: Firstly, I’d like to clarify that an ESA is an emotional support animal (if it isn’t obvious already). Going on to answer your question, it really depends on the situation. Easy is a relative term, but with the adoption of the idea of ESAs in the past few years alone, doctors are more prepared to write allowances for animals, namely dogs as they are the most popular. In Dallas especially, where most Pegasus News readers are based, there has been a wide adoption and normalization of the support dog ideology, so readers with legitimate conditions should have an easier time than they would in the past.


We would like to thank Pat for coming for a quick guest interview, the very first of many on Pegasus News!